Snow Chevy

Blue Moon Chevy
©2008 John F Rash
Last weekend was the first big snow of 2008 in North Carolina. As per usual, Greensboro just saw a mere dusting, yet my childhood hometown in Avery County accumulated quite a few inches. Looking for a chance to put my new Canon 50D to work, I tossed by gear in the car and headed for the mountains and snow. I imagined I would capture white wintery landscapes, trees dripping with melting icicles, and frozen moments in nature. However, I quickly found myself drawn to the folksy shops and tourist traps along the way. These pit stops, their over abundance of hand-painted signage and rusty Coca-Cola adverts, could easily be considered an eyesore. However, those elements become somewhat signature to the area, just as any modern beach town would not be complete with out Dicks Crabhouse or Wings surf shop. On my return home, I saw a blue Chevy truck with a flat tire parked under an orange streetlamp. The colors of the streetlight contrast nicely with the cyan truck body, but also cast some interesting anglular shadows. But what makes me love this image is that it warps me between my current life, and days of the past. This image of the snowy truck decorated with handpainted signage evokes nostalgia for my childhood in the mountains of North Carolina. Yet, seeing a Chevy truck parked in the snow with a flat tire, broken down but maybe not down for the count, also calls to mind the current situation with the GM corporation. Someone will have to fix this truck to make it work again, and maybe that same person needs this truck to navigate the snowy landscape. Are we lost in the frozen landscape, or are we merely broken down and just need to do a bit of work to help ourselves?

John Rash

John Rash is a filmmaker, photographer, and visual artist based in Oxford, Mississippi. John earned his M.F.A. in Documentary and Experimental Art from Duke University and B.F.A. in Art Education from UNC-Greensboro, and now works as Assistant Professor of Film Production and Southern Studies at the University of Mississippi. His documentary films and photographs often focus on topics of identity, counter-culture communities, social justice, and environment and have been shown in festivals and museums around the world. John has received multiple awards for his documentary works including the Soul of Southern Film Award from Indie Memphis Film Festival for Negro Terror, History+ Best Documentary Award from the North Carolina Museum of History for Our Movement Starts Here, and an Emmy nomination for his film about South Carolina-based photographer Sam Wang. John is also the founder of the Southern Punk Archive which aims to preserve the stories of DIY punk communities in the American South. In 2025, John was an Artist in Residence at the Swatch Art Peace Hotel in Shanghai and a resident artist at Crosstown Arts in Memphis, TN in 2022.

https://www.johnrash.com
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